THE BALM

Introducing Furrowcious, a fierce collection of brow pencils! Tame unruly brows with the slim retractable...

Dress up your lashes in a fabulous, new black coat of the Balm Nuit Mascara...

On the prowl for the perfect brow? Style, shape and de fine your arches with...

On the prowl for the perfect brow? Style, shape and de fine your arches with...

Features a buildable, highly pigmented formula.Contains moisturizing botanicals like Organic Jojoba Oil, Organic Grapeseed Oil...

Is your lipstick relationship complicated? It’s time to Meet Matt(e) Hughes, our OG liquid lipstick collection...

Introducing the Bahama Mama Liquid Bronzer, your passport to sun-kissed skin and the ultimate accessory...

Introducing the Bahama Mama Liquid Bronzer, your passport to sun-kissed skin and the ultimate accessory...

Apart of our CULT CLASSICS for a reason, our best-selling bronzer is perfect for the fresh-off-the-beach vibe!...

Go from zero to sexy with this new all-in-one palette from theBalm. Autobalm contains a...

Go from zero to sexy with this new all-in-one palette from theBalm. Autobalm contains a...

Every respectable beauty-selfie should start with even skin and build from there….don’t worry, we’ve got...

Introducing Anne T. Dotes Primer… This smooth-talking clean formula has all the answers when it...