THE BALM

Over basic blushes? Our essential all-in-one highlighter blush (& shadow!) illuminates your finest features with...

Is your lipstick relationship complicated? It’s time to Meet Matt(e) Hughes, our OG liquid lipstick collection...

Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes 6-pc Mini Kit a limited-edition...

Introducing Furrowcious, a fierce collection of brow pencils! Tame unruly brows with the slim retractable...

Prime and shine! The Twice as Nice Priming & Setting Spray is the multitasking marvel...

Every respectable beauty-selfie should start with even skin and build from there….don’t worry, we’ve got...

Avoid unsightly streaks with Stainiac. Our two-in-one lip & cheek stain gives a natural, light...

Avoid unsightly streaks with Stainiac. Our two-in-one lip & cheek stain gives a natural, light...

Is your lipstick relationship complicated? It’s time to Meet Matt(e) Hughes, our OG liquid lipstick collection...

This liquid liner is a home run! Built with a uniquely thin and tapered felt-tip...

Meet Purse-worthy, a lip gloss that lives up to its name. Luxurious & perfectly pigmented,...

Meet Purse-worthy, a lip gloss that lives up to its name. Luxurious & perfectly pigmented,...

Meet Purse-worthy, a lip gloss that lives up to its name. Luxurious & perfectly pigmented,...

Meet Purse-worthy, a lip gloss that lives up to its name. Luxurious & perfectly pigmented,...

Meet Purse-worthy, a lip gloss that lives up to its name. Luxurious & perfectly pigmented,...

Meet Purse-worthy, a lip gloss that lives up to its name. Luxurious & perfectly pigmented,...

Meet Purse-worthy, a lip gloss that lives up to its name. Luxurious & perfectly pigmented,...

Meet Purse-worthy, a lip gloss that lives up to its name. Luxurious & perfectly pigmented,...

Date night ready with your favorite plus one — Oliver Dewy Glow Face Drops! Choose from...

Date night ready with your favorite plus one — Oliver Dewy Glow Face Drops! Choose from...

Date night ready with your favorite plus one — Oliver Dewy Glow Face Drops! Choose from...

Re- intro’dew’sing Mary-Dew Manizer, the newest addition to our multi-tasking highlighter family! Creamy yet lightweight,...

Is your lipstick relationship complicated? It’s time to Meet Matt(e) Hughes, our OG liquid lipstick collection...

Dive into the radiance revolution of theBalm Liquid Highlighter! With its ultra-blendable and buildable formula,...

Dive into the radiance revolution of theBalm Liquid Highlighter! With its ultra-blendable and buildable formula,...

Fuel your pout with theBalm cosmetics premium Lip Oil, the perfect lip oil for any...

Fuel your pout with theBalm cosmetics premium Lip Oil, the perfect lip oil for any...

Fuel your pout with theBalm cosmetics premium Lip Oil, the perfect lip oil for any...

Fuel your pout with theBalm cosmetics premium Lip Oil, the perfect lip oil for any...

Fuel your pout with theBalm cosmetics premium Lip Oil, the perfect lip oil for any...

Fuel your pout with theBalm cosmetics premium Lip Oil, the perfect lip oil for any...

Fuel your pout with theBalm cosmetics premium Lip Oil, the perfect lip oil for any...

Fuel your pout with theBalm cosmetics premium Lip Oil, the perfect lip oil for any...

Whether it's "It's a Date," a "Big Date," or a "Third Date," we've got you...

The silky powder leaves behind a lasting stain that blends in seamlessly with your skin....

The silky powder leaves behind a lasting stain that blends in seamlessly with your skin....

Is your lipstick relationship complicated? It’s time to Meet Matt(e) Hughes, our OG liquid lipstick collection...

Set Contents: Face Glow Drops - theBalm Oliver Dewy Face Drops (Peachy Keen), 28 ml +...

Glow big or go home. theBalm Full Size Trio Kits are your fast pass to...

Glow big or go home. theBalm Full Size Trio Kits are your fast pass to...

Is your lipstick relationship complicated? It’s time to Meet Matt(e) Hughes, our OG liquid lipstick collection...

Is your lipstick relationship complicated? It’s time to Meet Matt(e) Hughes, our OG liquid lipstick collection...

Is your lipstick relationship complicated? It’s time to Meet Matt(e) Hughes, our OG liquid lipstick collection...

Tropics®, a cheek-y clean trio for a natural sun-kissed glow. Made with JoJoba Oil, this...

Introducing Furrowcious, a fierce collection of brow pencils! Tame unruly brows with the slim retractable...

Dress up your lashes in a fabulous, new black coat of the Balm Nuit Mascara...