Loreal Professional Se21 Silver Shp R V041

L'Oreal Professionnel Serie Expert Silver Shampoo is specifically designed for white, grey, and platinum blonde hair to eliminate warm, brassy tones and prolong the appearance of the color. Infused with magnesium and tiny molecules of violet dyes to instantly neutralize yellow undertones upon contact with light blonde or white hair. This deep purple shampoo quickly counteracts unwanted brassiness in lightened or naturally grayed hair when warm natural tones become visible and often throw yellow shades. L'Oreal Silver Shampoo also provides toning results while hydrating, softening wiry hair, and enriching hair fiber with clarity and great natural shine.